“La Fábrica’s quality leap: The arrival of Victor Fernandez and his right-hand man, Juanlu Martínez, revolutionizes the Madrid quarry.”

“Intelligent Players: The hiring of Víctor Fernández as head of the Factory, led to the arrival of JuanLu Martínez, considered by experts as the best methodologist in the world of football.”

“… He is the Paco Seirul·lo of the present and of the future, and we can boast that we have him in our quarry. It is heard between the four walls of Valdebebas. That figure was in demand at Real Madrid for quite some time. With JuanLu Martínez, La Fábrica has shielded itself for the future. He has been researching the brain of the footballer for a long time with the aim of creating intelligent, different and imaginative players. And that is the path that the Real Madrid quarry wants to follow. Talent above any other quality ”.

“Smartfootball is how the revolutionary methodology of JuanLu Martínez is known, which since last September he has been implementing in the Real Madrid quarry. He wants all the teams in the quarry to base their strength on creativity and on how to enhance that creativity to interpret game situations in the most intelligent way possible ”.

“From Valencia, 46 years old, Juanlu Martínez made his first steps as a player at the Mestalla quarry and at the Olimpic de Xátiva, but he soon abandoned the profession of footballer to focus on researching the beautiful game. In fact, he was one of the first Doctors of Physical Education in Spain and has already left his signature stamp in the lower categories of RCD Espanyol de Barcelona, ​​for 11 seasons, leaving thirteen players from the quarry as members of the first team “.

“Juan Luis Martínez will be in charge of developing an unusual working method within the next months, a new one which captivated white team responsibles (Real Madrid).”

“A Brain in Valdebebas: Victor Fernandez, the brand new Director of Training for the Real Madrid Cantera, is not alone at the head of the White Factory. For his adventure in Valdebebas, he has brought Juan Luis Martínez, an expert in working in the lower categories and whose great work in recent years has not gone unnoticed by the big clubs, Victor, aware of his great career, has recruited him to be his right hand at Real Madrid ”.

“Juan Luis Martínez, 45 years old and a native of L’Ollería (Valencia), had been the head of the lower categories of Dynamo Moscow for the last five years. His work there revolutionized the quarry of the Russian club, whose academy has been recognized as the best in the country, winning the Nike Cup for the first time in its history, one of the most prestigious quarry football tournaments in the world ”.
Before the Russian adventure, Juan Luis Martínez spent seven years as Head of Methodology at the RCD Espanyol Youth Academy in Barcelona and three seasons as an assistant coach in the Club Blanquiazul first team, coinciding with Valverde and Pochettino, among others.”

“Novel method: Juan Luis Martínez was a player in the lower categories of Valencia CF and has a degree in Physical Education and a PhD in Physiology from the Faculty of Zaragoza. He is a student of Soccer and, in particular, of the training of players whose great prestige lies in the Methodology that he applies to work with the youngest ”.

“… It is a revolutionary and innovative method based on the brain and whose main objective is the training of intelligent and creative players. To improve the understanding of football based on different stimuli and experiences. In short, a work program with great scientific backing and that is far from the other usual paths in quarries ”.

“Real Madrid has given new impetus to working with the lower categories by bringing together a couple in whom they have high hopes for great results. The experience of Victor Fernandez, his condition of being one of the most important Spanish technicians, and the knowledge in the training of Juan Luis Martínez, are expected to represent a step forward in the production of young talents at La Fábrica in the next four years. It is the great goal. “

“In the coming months, he will be in charge of shaping a working method that is unusual but that captivated those responsible for the white team in his intention to turn the project around with his young promises. A great bet ”.

“The training project being carried out by Valencian coach Juanlu Martínez in front of the Dynamo Moscow Academy is further consolidated after his victory against Valencia in the final.”

“Dynamo Moscow champion Nike Cup world champion. A victory with a Valencian accent: The training project being carried out by Valencian coach Juanlu Martínez at the head of the Dynamo Academy in Moscow is further consolidated after his victory against Valencia in the final. The one from L’Ollería has managed to give the Moscow team a winning character and a style of play based on good handling of the ball. The achievement of the “Premier Cup” is a milestone in this country, as Dynamo has become the first Russian team to win this prestigious U-15 tournament in its 21-year history ”.

“Juanlu Martínez leads the Dynamo Moscow Academy to a historic milestone.”

“Valencian success in Moscow. Juanlu Martínez takes the Dynamo Moscow Academy to a historic milestone. His name is JuanLu Martínez, he is a native of L’Ollería, he is 43 years old and has just led the Academy of Dinamo or Moscow for the first time in their history to proclaim himself champion of Russia from his positions of direction of training and responsible for the area of methodology”.

“Flee analytical work and aim for the integrated always articulated around the ball. That is the current trend and according to JuanLu explains to Super, in Moscow he applies it to the letter: “100% of our training sessions are carried out with the ball, where the player is always perceiving, analyzing and making decisions. We have eliminated all analytical physical preparation and decontextualized technique work, we always work with technique in conjunction with tactics. We strive to train intelligent and creative players who understand the game and are capable of solving problems ”.

“JuanLu Martínez García (Valencia, 1970) was one of the authors of the great RCD Espanyol de Barcelona youth academy.”

“JuanLu Martínez García (Valencia, 1970) was one of the authors of the great Quarry of RCD Espanyol de Barcelona until this summer. Now he wants to repeat at Dynamo Moscow ”.

“Our main objective is to create footballers for the first team. It is useless to win leagues in eight categories of Grassroots football if then no player comes up. The focus of this process is, therefore, the soccer player ”.

“We have to control all the variables, physical, technical, tactical, medical … possible to make them first division footballers.”

“We believe in an intelligent player, who has mental agility and knows how to make correct decisions based on what happens around him and who understands that he is part of a team.”

“Juanlu ended his relationship with RCD Espanyol in June. The coach met with those responsible for Barça, Real Madrid and Valencia, who offered to join their structure. He preferred the adventure at Dinamo. He was attracted to leading the quarry project ”.

“In Moscow there are five first division teams, aren’t you afraid of getting players ‘robbed’? Those of us who have worked at RCD Espanyol are vaccinated. In this stage, Barcelona has taken 30 kids from our lower categories. These were not just any players, they were our promises, the best … We at RCD Espanyol always say that the best 20 in each category go to Barça and the next 20 to Espanyol … and with these 20 we have to work so that they reach the first team and we can’t do anything. What hurts is that when you have been working with them for a few years, they leave… But it is the law of life, it is football ”.

“Juan Luis Martínez, who has spent seven years as director of the Department of Planning and Research in Youth Football (R.C.D Espanyol de Barcelona), is in charge of the individualized control of first team players.”

“Juan Luis Martínez, who has spent seven years as director of the Department of Planning and Research in Grassroots Football, takes care of the individualized control of the first team players. “We could spend 24 hours analyzing data,” explains Juanlu, in charge of translating them into “useful information.”

“Juanlu is in charge of work organization charts for every age category in the Ciutat Esportiva (of RCD Espanyol de Barcelona). He is one of the brains of the blue-and-white youth football.”

“Japanese football is seeking the brain of C. Esportiva: Juan Luis Martínez, Juanlu is responsible for the work organization charts of all the categories of the Ciutat Esportiva. Graduated from INEF, he received his doctorate in 2004. Today, Juanlu has on the table a job offer from the Japanese Football Federation, to organize the work and training of youth football in the Japanese country and even the top Japanese team. In mid-January he will participate in a congress in the city of Nagano. He just did it in another that was held in Helsinki. Juanlu is one of the brains of blue and white youth football. Despite his youth, he accumulates a few years of experience at the club and weighs it up at the same time as that Japanese job offer. The month of January will be crucial to make a decision and hear, of course, the blue and white leadership ”.

“Juan Luis Martínez aims to plan, structure and control the entire training process of the youth players of RCD Espanyol de Barcelona.”

“The Department of Planning and Research (DPI) of the Sports City of Sant Adriá, which is directed by Juan Luis Martínez, aims to plan, structure and control the entire training process of the Youth Soccer players of RCD Espanyol de Barcelona ”.

“Juan Luis Martínez, head of the area, explains that“ we have created our own training methodology, where tactical, technical, physical and psychological aspects are worked on in an interrelated way, respecting the growth and maturation process of each age. We also carry out studies that help us improve this process ”.

“JuanLu comments that they have created a new Methodology for football because the current ones do not satisfy the intrinsic needs of this sport.”

“The training sessions are adapted as much as possible to what a player is going to find at the moment of the game: our sessions cannot be based on unspecific situations that have nothing to do with football. We can only develop the football intelligence of our players by working in an interrelated way ”.

“The sessions have to be adapted to the children: The players are growing and their organism undergoes a great number of physical, mental and biological transformations that impose limits on the training capacity. Sports in children can only access training levels, when its approach takes the person as a reference – says Juan Luis Martínez ”.

“The sessions have to be adapted to the children: The players are growing and their organism undergoes a great number of physical, mental and biological transformations that impose limits on the training capacity. Sports in children can only access training levels, when its approach takes the person as a reference – says Juan Luis Martínez ”.

“The Planning and Research Department has been in operation since 1999: Jose Manuel Casanova included the DPI in 1999 in the design of the Youth Soccer of RCD Espanyol de Barcelona.”