SF Team
We share the same way of understanding football and life.
Juan Luis Martínez
Creator, CEO and Founder of the SF Methodology
“Learn, teach and enjoy … three verbs that define an essence and a philosophy of life.
Work without losing identity and passion. Help coaches ask questions and find answers. Interact in a demanding environment with affection. Guide from the conversation.
Transmit, move, motivate…
Investigate, create, innovate…
Risk, explore and dare…
Respect and transform.”
2026-now
United FC Dubai
Director of Methodology.
2023-2025
Rodina FC
Director of Methodology.
2021-2023
F.C Moscow Dinamo
Director of Methodology.
2018-2019
Changchun Yatai FC
Methodology director.
2015-2016 / 2016-2017
Real Madrid
Methodology director.
2010-2015
F.C Moscow Dinamo
Director of Methodology.
2007-2010
R.C.D Espanyol de Barcelona
1st Team technical staff
1999-2007
R.C.D Espanyol de Barcelona
Methodology director.
*Currently, he is on a leave of absence and is not directly involved in the daily operations and management of SF. However, all services, programs, and projects developed by the company are based on the methodology he created and maintain its principles, as well as its standards of quality and professionalism.
Team
Gerard Font Hernàndez
Smartfootball Coach
Ambròs Segura Moliner
Smartfootball Consulting
Yvan Castillo Sentís
Smartfootball Goalkeeping Area
Goalkeeping coach in professional teams
with more than 10 years of experience:
RC Deportivo de la Coruña, Reus Deportiu, Lleida Esportiu
More team
a multidisciplinary team of excellent technicians and trainers around the world
SF principles
When you mix curiosity, daring, illusion and science, methodologies like Smartfootball are born.
Creativity
We have surrounded ourselves with the best creatives in the world of football, who have rid themselves of old paradigms.
Science
Science has given us the necessary strength to obtain a project that advances towards excellence in the educational and training world.
Innovation
We are nonconformists, people who see reality differently and who want to have the role of protagonist when designing the future of football.
Talent
Team with great talent, intellectual capacity to learn and develop useful, effective and different educational tools.
Values
Empathy, respect, commitment, closeness, friendship ... are some of our values.
Emotions
Our goal is to generate positive and lasting emotional bonds that allow us to make your dreams come true.
SF principles
When you mix curiosity, daring, illusion and science, methodologies like Smartfootball are born.
Creativity
We have surrounded ourselves with the best creatives in the world of football, who have rid themselves of old paradigms.
Science
Science has given us the necessary strength to obtain a project that advances towards excellence in the educational and training world.
Innovation
We are nonconformists, people who see reality differently and who want to have the role of protagonist when designing the future of football.
Talent
Team with great talent, intellectual capacity to learn and develop useful, effective and different educational tools.
Values
Empathy, respect, commitment, closeness, friendship ... are some of our values.
Emotions
Our goal is to generate positive and lasting emotional bonds that allow us to make your dreams come true.
Workplace
Would you like to join our team and work with us in our projects?
About us
They have trusted Smartfootball
Through my cooperation with Smart Football, I have gained knowledge, experience and something more... real friends.
We are appreciative of the productive relationship between our club and Smartfootball, and are excited to continue our collaboration in the future and look forward to further innovative developments from Smartfootball in the field of football player training.
Through my cooperation with Smart Football, I have gained knowledge, experience and something more... real friends.
We are appreciative of the productive relationship between our club and Smartfootball, and are excited to continue our collaboration in the future and look forward to further innovative developments from Smartfootball in the field of football player training.
Would you like to meet us?
Queremos conocer tus proyectos y explicarte por qué hacemos lo que hacemos.
