“La Fábrica’s quality leap: The arrival of Victor Fernandez and his right-hand man, Juanlu Martínez, revolutionizes the Madrid quarry.”

“Intelligent Players: The hiring of Víctor Fernández as head of the Factory, led to the arrival of JuanLu Martínez, considered by experts as the best methodologist in the world of football.”

“… He is the Paco Seirul·lo of the present and of the future, and we can boast that we have him in our quarry. It is heard between the four walls of Valdebebas. That figure was in demand at Real Madrid for quite some time. With JuanLu Martínez, La Fábrica has shielded itself for the future. He has been researching the brain of the footballer for a long time with the aim of creating intelligent, different and imaginative players. And that is the path that the Real Madrid quarry wants to follow. Talent above any other quality ”.

“Smartfootball is how the revolutionary methodology of JuanLu Martínez is known, which since last September he has been implementing in the Real Madrid quarry. He wants all the teams in the quarry to base their strength on creativity and on how to enhance that creativity to interpret game situations in the most intelligent way possible ”.

“From Valencia, 46 years old, Juanlu Martínez made his first steps as a player at the Mestalla quarry and at the Olimpic de Xátiva, but he soon abandoned the profession of footballer to focus on researching the beautiful game. In fact, he was one of the first Doctors of Physical Education in Spain and has already left his signature stamp in the lower categories of RCD Espanyol de Barcelona, ​​for 11 seasons, leaving thirteen players from the quarry as members of the first team “.